Indian brands race to crack AI discovery with GEO startups like Trucommerce, Rankly
Consumer brands are turning to generative engine optimisation firms to stay visible in AI assistants like ChatGPT and Gemini, as conversational AI becomes a key product-discovery channel. Engagements run Rs 15-60 lakh per six months, with AI referral traffic up 400-700%.
Indian consumer brands are adopting generative engine optimisation startups like Trucommerce and Rankly to ensure visibility in AI assistants like ChatGPT and Gemini, as conversational AI becomes a key product-discovery channel driving organic retail traffic.
Why this matters
Trucommerce AI enters a fast-forming GEO market as Indian brands shift discovery budgets toward AI assistant visibility, signalling an early move within the broader omni-channel discovery shift.
Omni-channel activity holding steady with 448 signals in the last 90 days.