Indian advertising pivots from hoardings to hooks as digital reshapes brand playbooks
NDTV Profit's The Hook charts how Indian advertising shifted from outdoor and TV mainstays to digital-first storytelling. Newer D2C names like The Whole Truth and Benne are building reach through organic content, while social platforms redirect ad spend and rewrite how legacy brands like Amul and Nirma stay culturally relevant.
NDTV Profit's The Hook traces Indian advertising's evolution from hoardings to digital, highlighting how brands like The Whole Truth and Benne built appeal through organic content, while social media reshapes ad spend and brand storytelling strategy.