IndiaMART to double AI spend every six months to purge fake listings and accelerate buyer matching
B2B marketplace IndiaMART is ramping FY26 tech spend to Rs 2.26 billion, deploying AI to detect proxy sellers, curb counterfeits and process 600 buyer requests per minute. Voice-to-text and multilingual search build on chatbot rollouts as it chases a 1 million paid-seller base against 220,000 today and 45% buyer conversion.
IndiaMART will double AI spending every six months to curb fake listings, detect proxy sellers and speed buyer interactions via voice-to-text tools, building on chatbots and multilingual search amid counterfeit scrutiny and phishing-site legal battles.
Why this matters
Follows IndiaMART's Delhi HC win forcing Vercel and GitHub to pull 15 clone phishing sites. AI investment now extends that anti-fraud push inward, targeting proxy sellers and counterfeit listings on its own platform.
Retail-company signals steady at 3,866 over the last 90 days.