India urged to build unified retail, ecommerce policy framework to unlock $2 trillion market

Editorial calls for a clear, coherent rulebook covering FDI, kirana protection and ecommerce as India's retail sector heads toward $2 trillion by 2030. Cites abeyant 51% multibrand FDI, 100% single-brand entries by Apple, IKEA and H&M, and a $90-100 billion ecommerce base set to hit $250 billion.

— Filed Wed, 15 Jul, 2026, 01:06 IST · Source Business Standard · Companies · Updated

Editorial urges India to build a clear, unified retail and ecommerce policy framework, citing FDI complexity, kirana protection, abeyant multibrand FDI, and successful single-brand entries like Apple, IKEA, H&M.

Why this matters

The call for a unified rulebook follows years of piecemeal FDI moves, with 100% single-brand entries by Apple, IKEA and H&M contrasting stalled 51% multibrand FDI and unresolved kirana protection concerns.

Retail-company signals are accelerating, up 787000% QoQ.