India smartphone shipments seen falling 10-12% in June quarter as memory inflation lifts prices 15%
India's smartphone market is set for a steep 10-12% YoY decline in the April-June quarter to 32-34 million units, as memory costs surge 4-5x and push average selling prices past $320. Retailers report a 30% volume drop, with entry ASP climbing to ₹9,700 and brands deferring launches amid broad pricing pressure.
India's smartphone market expected to decline 10-12% YoY in April-June quarter as memory inflation pushes prices up 15%, weakening consumer demand. Retailers report 30% volume drop; brands defer launches amid segment-agnostic pricing pressure.
Why this matters
Reinforces prior signals that memory-chip inflation threatens India demand: earlier flags warned 54% of festive buyers may defer or downgrade and 2025 sales could fall up to 30%. The June-quarter decline confirms that risk materializing.
retail-company theme accelerating at +781900% QoQ.