India smartphone shipments fall 10% in Q2 2026 as rising costs squeeze budget buyers
India smartphone shipments dropped 10% YoY in Q2 2026, the worst June-quarter fall in six years, as ~4x memory price spikes pushed average prices up ~15%. Mass-market sub-INR15k volumes collapsed 45%, while premium and Google Pixel (+68%) stayed resilient. Vivo leads at 17.8%, Samsung 17.6%; Apple slipped to 7%. Full-year decline forecast at 13%.
India smartphone shipments fell 10% YoY in Q2 2026, biggest June-quarter drop in six years, as rising component costs pushed prices up ~15%. Mass-market dropped 45%; premium and Pixel resilient. Vivo leads; Apple slipped to 7%.