India's vertical quick-commerce pivots from speed to curation as investors demand profitability
Baby-care, medicine and fashion startups shift toward assortment depth and healthier unit economics amid shutdowns (Blip) and pivots (Klydo). Players like Slikk, Knot and Ozi compete on curation over 60-minute delivery, with an 8-12% price differential and 30-40% monthly inventory refresh.
India's vertical quick-commerce startups in baby care, medicines and fashion are shifting from ultra-fast delivery to curation, assortment depth and healthier unit economics as investors demand profitability proof amid shutdowns like Blip and pivots like Klydo.
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- Mint · Industry — 4h after first sighting