India's Top E-Commerce Players Form New Policy Council Under IAMAI

IAMAI has launched the E-Commerce Council of India, uniting Amazon, Flipkart, Swiggy, Eternal, Zepto, Meesho, Uber and Rapido to drive policy advocacy on digital trade, logistics, AI, consumer trust and MSME market access for the country's $120 billion sector.

— Filed Fri, 17 Jul, 2026, 15:48 IST · Source NDTV Profit · Updated

IAMAI launched the E-Commerce Council of India, uniting Amazon, Flipkart, Swiggy, Eternal, Zepto, Meesho, Uber and Rapido to strengthen policy advocacy on digital trade, logistics, AI, consumer trust and MSME market access for India's $120 billion sector.

Why this matters

IAMAI's new council consolidates India's largest e-commerce and quick-commerce players into a single policy voice as regulatory scrutiny of digital trade, AI and MSME access intensifies.

Retail-company signals accelerating at +858500% QoQ.

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