India's specialty coffee market set to double to $6.52 Bn by 2031 as Blue Tokai, Third Wave, Subko scale
Specialty coffee in India is moving beyond instant, with Blue Tokai, Third Wave, Maverick & Farmer, Araku and Subko leading a shift to premium beans, cafes and D2C. Market projected to grow from $3.01 Bn in 2025 to $6.52 Bn by 2031, anchored by Bengaluru's third-wave culture.
India's specialty coffee market is projected to double to $6.52 Bn by 2031, driven by Blue Tokai, Third Wave, Maverick & Farmer and Subko. Newsletter also covers Yes Madam's ₹50 Cr Info Edge round, GIVA's Kriti Sanon deal, and Nykaa's Q4 profit quadrupling.
Why this matters
Blue Tokai sits at the center of India's specialty coffee build-out alongside Third Wave, Subko and Araku, as premium beans, cafes and D2C displace instant coffee in urban metros led by Bengaluru.
Retail-brand signals steady at 605 in last 90 days, reflecting consistent brand-led activity.
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