India’s speciality tea market triples to ₹1,000 crore in five years
Speciality tea has grown from about ₹300 crore to ₹1,000 crore, propelled by Gen Z and millennial demand for wellness and premium products, alongside ecommerce and quick-commerce access in smaller cities.
India’s speciality tea market has grown from ₹300 crore to about ₹1,000 crore in five years, driven by Gen Z and millennials, wellness demand, premiumisation, and wider ecommerce and quick-commerce access into tier-2 and tier-3 cities.
Why this matters
No prior related Luxmi Tea signals were provided. The market expansion highlights an omni-channel opportunity as ecommerce and quick commerce broaden speciality tea access beyond major cities.
Omni-channel is steady, with 1,272 retail signals recorded in the past 90 days.