India's next e-commerce war has no single winner as Amazon, Flipkart, Meesho, Blinkit split the field
Analysis argues quick-commerce and online retail will fragment across premium, value, Bharat and convenience segments. Amazon India revenue grew from Rs 2,300cr to Rs 30,000cr (FY16-FY25); Flipkart from Rs 2,000cr to Rs 20,000cr. Q-commerce is expanding beyond grocery with improving unit economics.
Analysis argues India's quick-commerce era won't produce one winner: Amazon, Flipkart, Meesho and Blinkit can coexist across premium, value, Bharat and convenience segments, with q-commerce expanding categories beyond grocery and showing improving unit economics.