India's men's grooming category broadens as product segments and consumer base expand
IBEF analysis flags rapid growth in India's men's grooming industry, with widening product categories beyond shaving into skincare, haircare and fragrances, and a deepening consumer base across tiers — opening runway for personal care brands.
IBEF analysis of India's men's grooming category, highlighting rapid growth, expanding product segments, broadening consumer base, and future market opportunities for brands operating in the men's personal care and grooming space.