India's influencer marketing to hit Rs 5,000 cr by 2027 at 22% CAGR: Kofluence
Kofluence pegs the market at Rs 3,000-3,500 cr in 2025, scaling to Rs 4,500-5,000 cr by 2027. E-commerce leads spend at 23%, FMCG at 19%. Instagram and Tier 2-4 cities (4.5-5.5% engagement) anchor growth as 4-4.4M creators emerge, though only 15.2% are registered entities.
Kofluence report pegs India's influencer marketing at Rs 3,000-3,500 cr in 2025, growing 22% CAGR to Rs 5,000 cr by 2027. E-commerce leads spend at 23%, FMCG 19%, with Tier 2-4 cities and Instagram driving brand campaigns.