India's heritage handicrafts gain modern retail relevance across lifestyle, home, and apparel
IBEF spotlights India's handicrafts legacy, artisan livelihoods, and growing pull in lifestyle, home decor, and apparel retail. Signals sourcing and distribution opportunity for craft-led brands and omni-channel players building artisanal assortments.
IBEF blog on India's heritage handicrafts, tracing their cultural significance, artisan livelihoods, and modern-market relevance. Relevant for retailers sourcing artisanal categories and craft-led brands building distribution across lifestyle, home, and apparel formats.