India's forgotten superfoods—jackfruit, amaranth, moringa—gain global shelf space
IBEF flags rising international appetite for Indian heritage superfoods, opening export and D2C runway for domestic F&B brands targeting health-conscious consumers. Category tailwind favors players with clean-label positioning and sustainability narratives across modern trade and online channels.
IBEF blog highlights revival of Indian superfoods—jackfruit, amaranth, moringa—gaining traction in global diets for nutrition and sustainability, signaling export and D2C opportunities for Indian F&B brands targeting health-conscious consumers domestically and abroad.