India's FMCG majors race into non-fizzy, functional beverages as market heads to $40B by 2030
HUL, Tata Consumer, Dabur and ITC are pivoting to health and RTD drinks beyond carbonated soft drinks, using quick commerce for low-cost launches and year-round consumption. RTD now commands 70% of the non-alcoholic market, growing at 18% CAGR toward $40 billion by 2030.
Indian FMCG majors HUL, Tata Consumer, Varun Beverages, Dabur and ITC are racing into non-fizzy RTD, functional and health beverages, leveraging quick commerce for low-cost launches and year-round consumption as the market heads toward $40 billion by 2030.
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- Mint — Same time