India's e-commerce race turns multi-polar as Amazon, Flipkart pour billions to counter Blinkit
Amazon's India spend jumped from Rs 2,300 crore to Rs 30,000 crore and Flipkart's from Rs 2,000 crore to Rs 20,000 crore (FY16-FY25) as quick-commerce and smaller-city expansion reshape competitive dynamics beyond a single winner-take-all outcome.
Analysis argues India's e-commerce and quick-commerce markets will support multiple winners like Blinkit, Amazon, and Flipkart, as the sector expands beyond metros into smaller cities.