India's e-commerce market seen big enough for multiple winners as quick commerce scales alongside Amazon, Flipkart, Meesho

Opinion piece argues Blinkit-led quick commerce won't crowd out incumbents: Amazon India revenue grew from Rs 2,300cr to Rs 30,000cr and Flipkart from Rs 2,000cr to Rs 20,000cr (FY16-FY25) even as $40bn has poured into the sector.

— Filed Mon, 20 Jul, 2026, 11:35 IST · Source Financial Express · BrandWagon · Updated

Analysis argues India's e-commerce market can support multiple winners, with quick commerce (Blinkit, Amazon Now, Flipkart Minutes) coexisting alongside Amazon, Flipkart and Meesho as market expands.