India's e-commerce battle shifts from single winner to multi-player expansion, say analysts
Amazon, Flipkart, Blinkit, and Meesho are expanding the overall market rather than fighting for a single winner-take-all outcome, per new analysis citing FY16-FY25 revenue growth and improving quick-commerce unit economics.
Analysis argues India's e-commerce and quick commerce (Amazon, Flipkart, Blinkit, Meesho) can coexist and expand market rather than one winner dominating, citing revenue growth and improving q-commerce unit economics.