India's diamond exports shrink, but retailers bet big on domestic demand
Cut & polished exports fell to Rs 1.07 lakh cr in FY26 from Rs 1.12 lakh cr, and lab-grown slipped too. Yet Titan, BlueStone and Senco are doubling down on design-led diamond jewellery for younger Tier-II/III buyers, launching lab-grown brands like Shaya from Rs 5,000.
India's diamond exports declined across natural and lab-grown segments over two years, but jewellery retailers Titan, BlueStone and Senco are aggressively investing in domestic diamond jewellery, betting on younger, design-led consumers in Tier-II/III markets and new lab-grown brands.