India's D2C startups pull in $757M as wellness, beauty and fashion brands scale offline
Investors backed repeat-consumption D2C plays this cycle, led by The Whole Truth ($66M), Kapiva ($60M), SNITCH and Purple Style Labs ($40M each), and Pee Safe ($32M). Capital is shifting from discount-led digital growth to profitability, omnichannel expansion and ingredient-led credibility.
India's D2C startups raised $757M as investors back wellness, nutrition, beauty and fashion brands with repeat-consumption and omnichannel scale, marking a shift from discount-led digital growth to profitability, offline expansion and ingredient-led credibility.