India's biscuit market eyes premiumisation and health-led innovation as next growth lever
IBEF blog maps trends in India's biscuit, cookies and crackers category, flagging premiumisation, health-focused reformulation and rising packaged snack demand as key opportunities for FMCG players targeting evolving urban and rural consumers.
IBEF blog explores growth trends, drivers, premiumisation and health-focused innovation in India's biscuit, cookies and crackers market, outlining future opportunities for FMCG players in the packaged snacks category.