India's B2B digital marketplaces emerge as export rails for D2C and retail brands

IBEF maps how platforms linking Indian manufacturers to global buyers are bundling logistics, payments and discovery — a tailwind for D2C and retail supply chains scaling cross-border, particularly SMEs lacking direct export muscle.

— Filed Sun, 7 Jun, 2026, 08:00 IST · Source IBEF Blogs · Updated

IBEF blog examines how India's B2B digital marketplaces connect domestic manufacturers with global buyers, supporting exports, logistics, payments and SME growth — relevant context for Indian retail and D2C supply chains scaling abroad.

Why this matters

Signals a structural shift in how Indian retail and D2C brands access export demand, with marketplaces replacing fragmented broker-led channels and lowering the bar for SME cross-border participation.

Retail-company theme steady at 2,261 signals over the last 90 days.