India’s alcohol spending surpassed jewellery market in 2025, Unifi Capital co-founder says
Alcohol spending in India exceeded the jewellery market, valued at more than $60 billion, in 2025, according to Unifi Capital’s G Maran. South India accounted for 50% of alcohol sales by value while representing 18% of the population.
India's alcohol spending exceeded the more than $60 billion jewellery market in 2025, according to Unifi Capital's G Maran. South India generated half of national alcohol sales by value despite accounting for 18% of the population.
Why this matters
No related recent signals were provided, so no prior brand pattern can be established for the India alcohol market.
Retail-company signals are accelerating, up 1,116,800% QoQ.