India's agave spirits go from fence weed to premium pour, category growing 31% annually
Homegrown brands Maya Pistola Agavepura, Agave India and Loca Loka are turning Deccan Plateau wild agave into tequila-style spirits, tapping a $15B global market. Sourced from farmers across Andhra Pradesh, Karnataka, Maharashtra and Rajasthan, the category is carving premium shelf space as urban Indian drinkers trade up.
India's agave spirits category is emerging as a premium alcohol segment growing 31% annually, with players like Maya Pistola, Agave India and Loca Loka sourcing wild agave from Deccan Plateau farmers as urban consumers embrace tequila-style drinks.