India's $1.5T D2C market matures: digital-first brands grab 18% of H1 2026 retail leasing

Pulse 2026 report flags inflection: Nykaa, Sugar, Snitch and peers leased 595,000 sq ft in H1 2026 (18% of retail vs 8% YoY) as D2C brands chase physical presence. Meanwhile HUL, ITC, Marico are acquiring digital-first labels for premiumisation — Marico's D2C portfolio crossed ₹1,000 cr ARR.

— Filed Tue, 9 Jun, 2026, 20:30 IST · Source BL · Consumer & Economy · Updated

Strategic Growth Advisors' Pulse 2026 report says India's $1.5T D2C market is maturing: brands like Nykaa, Sugar, Snitch are leasing physical retail (18% of H1 2026 leasing), while HUL, ITC, Marico acquire D2C brands for premiumisation.

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