India overtakes Japan, Brazil as Nestle's #1 global KitKat market
Up from 10th a decade ago, India sold 3,950 million KitKat fingers in FY25, joining Maggi (5 billion serves) as an India-led global brand. Premium launches Delights, Celebreak and Pops plus visicooler expansion are driving high double-digit FY26 confectionery growth.
India has overtaken Japan and Brazil to become Nestle's largest global KitKat market, driven by premium launches (Delights, Celebreak, Pops), visicooler rollouts, and high double-digit FY26 confectionery growth. KitKat joins Maggi as India-led global brand.
Why this matters
Reinforces India's rising weight in Nestle's global portfolio, following recent signals on KitKat's leapfrog from 10th to 1st and the third Nespresso boutique opening in Mumbai BKC.
Retail-brand activity steady at 297 signals in the last 90 days.
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