India overtakes Japan, Brazil as KitKat's largest market globally for Nestle
Nestle India sold 3,950 million KitKat fingers in FY25, vaulting India past Japan, Brazil and Europe to become KitKat's #1 market worldwide. Chocolate market share doubled on the back of premium launches (Delights, Pops, Celebreak) and aggressive visicooler rollout.
India has become KitKat's largest global market for Nestle, overtaking Japan, Brazil and Europe. Nestle India sold 3,950 million fingers in FY25, doubling chocolate market share via premium launches (Delights, Pops, Celebreak) and visicooler expansion.
Why this matters
India's rise to KitKat's top global market reflects Nestle's premiumisation push and distribution expansion, with Delights, Pops and Celebreak driving share gains alongside visicooler-led availability.
Retail-brand signals steady at 295 in the last 90 days.