India OTA market seen at Rs 3.84 lakh crore by FY28 on 13% CAGR, AI tailwinds
Motilal Oswal projects India's online travel agency market to nearly double from Rs 2.08 lakh crore in FY23 to Rs 3.84 lakh crore by FY28, with online channel share climbing from 54% to 65%. AI-led personalization and dynamic pricing are reshaping bookings as the global OTA pool heads to $1.19 trillion by 2029.
Motilal Oswal report projects India's online travel agency market to grow at 13% CAGR from Rs 2.08 lakh crore (FY23) to Rs 3.84 lakh crore by FY28, with online channel share rising to 65%, driven by AI-led personalization.