India nets 5 Cannes Lions 2025 metals as Sting, Colgate, Tata 1MG win

India picked up 5 metals and 24 shortlists at Cannes Lions 2025, with consumer-brand campaigns from PepsiCo's Sting, Colgate, Tata 1MG and Steadfast taking Silver and Bronze. The tally marks a muted showing amid an AI-dominated creativity discourse, drawing some $224 million in earned media.

— Filed Mon, 29 Jun, 2026, 05:41 IST · Source Financial Express · BrandWagon · Updated

India won 5 metals at Cannes Lions 2025, with consumer-brand campaigns from PepsiCo's Sting, Colgate, Tata 1MG and Steadfast picking up Silver and Bronze Lions, signaling a disappointing showing amid AI-dominated creativity discourse.

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