India luxury car sales stall at 24,000-25,000 units in H1 2026, breaking 5-year hot streak
Mercedes-Benz, BMW and Audi face first slowdown in five years as rupee weakness and global volatility force up to 2% quarterly price hikes. Luxury segment flatlines versus 24,500 YoY while mass-market grows 18%. Cumulative 25-30% price rise over five years now cooling affluent demand even as top-end mix hits 27%.
India luxury car sales (₹40 lakh+) stalled at 24,000-25,000 units in H1 2026 versus 24,500 YoY—the first slowdown in five years—as rupee weakness, global volatility and 2% quarterly price hikes by Mercedes, BMW and Audi cool affluent demand.
Why this matters
First slowdown in five years for India's luxury auto trio. Mercedes-Benz, BMW and Audi face affluent buyer fatigue after cumulative 25-30% price hikes, while mass-market grows 18% in parallel.
Retail-brand theme steady with 1,983 signals over 90 days, but luxury auto sub-segment now diverging.