India Inc throttles up Middle East capacity to 90% as ceasefire unlocks export rebound

AWL, Parle, Dabur, Marico, Maruti, JCB and Havells are scaling Middle East operations from 45-50% conflict-era utilisation to 90%, betting on freight normalisation, a $100/tonne war-surcharge rollback, 5-9% staples price drops and reconstruction-led demand.

— Filed Tue, 16 Jun, 2026, 10:22 IST · Source ET Retail · Updated

Indian FMCG, auto and construction-equipment exporters including AWL, Parle, Dabur, Maruti, JCB and Havells are scaling up Middle East capacity to 90% post-peace deal, expecting freight normalisation, 5-9% staples price drops and reconstruction-led demand.