India e-commerce enters quick-commerce 'second S-curve' with no single winner
Analyst Karan Taurani argues Blinkit, Amazon, Flipkart and Meesho will coexist—each leading a segment (convenience, premium, value/fashion, Bharat)—as q-commerce unit economics improve. Amazon India revenue grew Rs 2,300 cr to Rs 30,000 cr (FY16-FY25); Flipkart from Rs 2,000 cr to Rs 20,000 cr.
Analyst Karan Taurani argues India's e-commerce is entering a quick-commerce 'second S-curve' where Blinkit, Amazon, Flipkart and Meesho coexist—each leading a segment (convenience, premium, value/fashion, Bharat)—with improving q-commerce unit economics and no single winner.