India CMOs lead global AI marketing push, BCG survey of 300 finds
BCG's survey of 300 global CMOs ranks India ahead of peers on AI-led marketing transformation: 53% of Indian CMOs expect 5-9% topline lift from AI, 73% prioritize agentic commerce, and 57% fund AI directly from marketing budgets. 96% report active AI deployment, with 43% scaling beyond pilots.
BCG survey of 300 global CMOs finds India leads AI-driven marketing transformation: 53% of Indian CMOs project 5-9% topline growth from AI, 73% prioritize agentic commerce, and 57% fund AI directly from marketing budgets, ahead of global peers.