India braces for 18-month memory chip squeeze; smartphone prices set to climb 20-30%

IESA flags sustained DRAM/NAND shortage through 2026, with Micron India's capacity already fully booked. Electronics retailers face margin pressure and stretched replacement cycles as ISM 2.0 incentives top $10B but capacity lags demand.

— Filed Wed, 20 May, 2026, 19:59 IST · Source The Hindu BusinessLine · Updated

IESA warns India faces sustained memory chip shortage for 12-18 months, pushing smartphone prices up 20-30%. Micron's India capacity fully booked. ISM 2.0 expected to exceed $10B incentives, impacting electronics retail affordability and replacement cycles.

Why this matters

Micron India sits at the center of India's semiconductor push under ISM 2.0, but with capacity fully booked, the shortage exposes the gap between $10B+ incentive flows and on-the-ground output.

Retail-company signals steady at 708 over 90d, showing consistent brand-level disruption flow.