India becomes Nestle's largest KitKat market globally, leapfrogging from 10th a decade ago
India sold 3,950 million KitKat fingers in FY25, overtaking all 85 Nestle markets to claim the top spot. Growth driven by deeper penetration, premium launches (Delights, Celebreak), visicooler expansion and stepped-up ad spends. Nestle India guides high double-digit KitKat growth in FY26.
India has overtaken all other markets to become Nestle's largest KitKat market globally, up from 10th a decade ago, driven by penetration, premium innovations (Delights, Celebreak), visicooler rollout and higher ad spends.