IMD pegs monsoon at 90% of LPA, weakest since 2015 — rural demand engine flashes amber

Southwest monsoon hit Kerala on June 4, three days late, with IMD forecasting rainfall at just 90% of long-period average — potentially the driest year since 2015's 86%. With kharif crops driving 60% of agri output and 75% of annual rainfall arriving via this system, rural FMCG, two-wheeler, tractor and gold demand face a soft H2.

— Filed Thu, 4 Jun, 2026, 15:21 IST · Source The Hindu BusinessLine · Updated

Southwest monsoon set in over Kerala on June 4, three days late, with IMD projecting rainfall at 90% of LPA — potentially driest since 2015 due to El Nino, threatening rural FMCG, auto, gold and tractor sales tied to kharif incomes.

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