IMD pegs monsoon at 90% of LPA, weakest since 2015 — rural demand engine flashes amber
Southwest monsoon hit Kerala on June 4, three days late, with IMD forecasting rainfall at just 90% of long-period average — potentially the driest year since 2015's 86%. With kharif crops driving 60% of agri output and 75% of annual rainfall arriving via this system, rural FMCG, two-wheeler, tractor and gold demand face a soft H2.
Southwest monsoon hit Kerala on June 4, three days late, with IMD forecasting rainfall at just 90% of long-period average — potentially the driest year since 20
The Hindu BusinessLine · 6/4/2026, 9:51:10 AM · Ask about this →