IKEA opens India product hub, targets 50% local sourcing as it deepens market commitment
IKEA has launched a Product Development Centre in India to design 500 market-relevant products using local materials like mango wood. The Swedish retailer aims to lift local sourcing in Indian stores from 30% to 50%, signaling a strategic shift from pure manufacturing to design and product creation in-country.
IKEA has launched a Product Development Centre in India to design 500 market-relevant products, leveraging local materials like mango wood. It aims to lift local sourcing in Indian stores from 30% to 50%, deepening India's role beyond manufacturing.