IKEA India targets 10% higher revisitation as Family loyalty base nears 4 million
IKEA India has rolled out 'Rewards from IKEA Family', a points-based program (1 point per Rs 50, 18-month validity) across 6,400 products. Membership has scaled from 1 lakh in 2018 to almost 4 million, with members already revisiting 2-2.5x the average. Year-one goal: lift revisitation 10%.
IKEA India launched 'Rewards from IKEA Family', a points-based loyalty program rewarding purchases and engagement activities. Membership grew from 1 lakh in 2018 to nearly 4 million; targeting 10% higher revisitation in year one.