IKEA and Best Buy launch shop-in-shop pilot in 10 Florida and Texas stores
IKEA U.S. is embedding 1,000-sq-ft kitchen and laundry display spaces inside 10 Best Buy locations across Florida and Texas this fall, with two sites doubling as IKEA.com order pickup points. The pilot tests cross-category retail formats and omni-channel fulfillment in mid-tier metros.
IKEA U.S. and Best Buy launch a shop-in-shop pilot across 10 Florida and Texas stores, with 1,000-sq-ft IKEA spaces focused on kitchen and laundry layouts. Two locations will also serve as IKEA.com order pickup points.
Why this matters
IKEA continues experimenting with smaller footprints and partner-hosted formats beyond its big-box stores, now pairing with Best Buy to reach mid-tier U.S. metros without standalone builds.
Retail-brand activity steady at 199 signals in the last 90 days.