iD Fresh Food bets on kiranas over quick commerce, eyes FY27 IPO
iD Fresh Food is prioritizing kirana general trade over quick commerce to roll out its new snacks range, leaning on its existing distribution network to support a wider portfolio and multi-brand ambitions. It plans an FY27 IPO, largely an offer-for-sale for existing investors.
iD Fresh Food is prioritizing kirana general trade over quick commerce for its new snacks range, leveraging its distribution network for wider portfolio and multi-brand ambitions. Plans an FY27 IPO, largely an offer-for-sale for existing investors.