ICICI Securities flags post-GST FMCG demand uptick as premiumisation, price elasticity re-emerge
Channel checks by ICICI Securities point to a post-GST recovery in FMCG demand, with GST cut pass-through reviving price elasticity and premiumisation. The brokerage sees support for volume growth and near-term earnings momentum across FMCG companies.
ICICI Securities channel checks show post-GST uptick in FMCG demand, with price elasticity and premiumisation re-emerging as GST cuts pass through, supporting volume growth and near-term earnings momentum for FMCG companies.