ICICI Prudential Life launches iProtect Smart Plus with fixed 10-year cover option

The insurer has introduced a 10-year life-cover option aimed at borrowers and households managing peak financial commitments, alongside wellness services, terminal-illness payout, instant claim support and flexible benefit-settlement choices.

— Filed Thu, 30 Jul, 2026, 19:38 IST · Source The Hindu BusinessLine · Updated

ICICI Prudential Life Insurance launched iProtect Smart Plus with a fixed 10-year life-cover option for borrowers and families with peak financial commitments, adding wellness services, terminal-illness payout, ₹3 lakh instant claim support and flexible benefit-settlement choices.

Why this matters

No related recent ICICI Prudential Life Insurance signals were provided, making the iProtect Smart Plus launch a new retail-brand data point.

Retail-brand signals are accelerating, up +92700% QoQ.