ICICI Lombard Embeds Roadside Assistance Branding Into Swiggy Instamart Order Tracker in Mumbai Pilot
ICICI Lombard partners with Swiggy Instamart on a Mumbai pilot, surfacing its 'Service Assure' 30-minute roadside assistance promise on the Instamart order-tracking screen. The campaign targets 800,000+ impressions and 80,000+ quick-commerce users, leveraging Instamart's 21M+ app downloads as a non-traditional ad surface for insurance.
ICICI Lombard partners with Swiggy Instamart on a Mumbai pilot embedding its 'Service Assure' 30-minute roadside assistance branding into the Instamart order-tracking screen, targeting 800,000+ impressions and 80,000+ users via quick-commerce delivery surfaces.