IAMAI launches E-Commerce Council of India uniting Amazon, Flipkart, Swiggy, Meesho

A new national industry body brings together Amazon, Flipkart, Swiggy, Eternal, Meesho, Tata 1Mg and others to drive policy advocacy and industry-government collaboration across India's $120 billion digital commerce ecosystem.

— Filed Fri, 17 Jul, 2026, 21:45 IST · Source The Hindu BusinessLine · Updated

IAMAI launched the E-Commerce Council of India (ECCI), a national platform uniting Amazon, Flipkart, Swiggy, Meesho, Tata 1Mg and others to advance India's $120 billion digital commerce ecosystem via policy advocacy and industry-government collaboration.

Why this matters

ECCI marks the first coordinated policy front spanning India's largest e-commerce, quick-commerce and health platforms, signaling a shift toward unified industry-government engagement in digital commerce.

Retail-company signals are accelerating, up 867200% QoQ.

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