Hyderabad's Spicy Chicken Pickle scales ₹1,300 lockdown bet into ₹3.3 cr D2C meat-condiment brand

Bootstrapped Hyderabad couple turned a ₹1,300 lockdown experiment into a ₹3.3 crore FY25 D2C meat-pickle business, posting 35% repeat rates via Instagram and micro-influencers. Raw materials eat 45% of costs and operations are temporarily paused on leasing issues, testing the unit economics behind the niche.

— Filed Sat, 13 Jun, 2026, 23:02 IST · Source Mint · Companies · Updated

Hyderabad couple bootstrapped D2C meat-condiment brand Spicy Chicken Pickle from ₹1,300 lockdown gamble to ₹3.3 crore FY25 revenue, achieving 35% organic repeat rate via Instagram and micro-influencer marketing, though operations are temporarily paused over leasing issues.

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