HUL in advanced talks to acquire D2C skincare brand Minimalist for ₹3,000 crore
Hindustan Unilever is closing in on a deal to buy Jaipur-based Minimalist at a ~$350M valuation, roughly 5x its 2021 round backed by Peak XV and Unilever Ventures. The startup's FY24 revenue jumped 89% to ₹350 crore, signaling HUL's aggressive push into premium D2C skincare.
HUL is in advanced talks to acquire Jaipur-based D2C skincare brand Minimalist for Rs 3,000 crore (~$350M), valuing it nearly 5x its 2021 round. Minimalist's FY24 revenue rose 89% to Rs 350 crore.