HUL in advanced talks to acquire D2C skincare brand Minimalist for Rs 3,000 crore
Hindustan Unilever is closing in on one of India's largest D2C skincare deals, set to acquire Jaipur-based Minimalist for Rs 3,000 crore. The buyout values the four-year-old brand at nearly 5x its 2022 valuation, on the back of FY24 revenue of Rs 350 crore.
HUL is in advanced talks to acquire Jaipur-based skincare D2C brand Minimalist for Rs 3,000 crore, marking one of India's largest D2C skincare deals. Minimalist's valuation rose nearly 5x in three years on FY24 revenue of Rs 350 crore.