HUL, Dabur shrink packs as shrinkflation grips FMCG: Pears 60g→57g, Vatika sachet 4ml→3.8ml
HUL and Dabur are quietly cutting grammage on mass-market SKUs while pushing through 3-5% April price hikes on Liril (+5.13%), Pears (+4%) and Dove Pink (+4.48%). Drivers: PFAD, chemical inputs and packaging costs up 15-50%. Signals margin defense playbook is back as input inflation outruns volume recovery.
HUL and Dabur are shrinking pack sizes—Pears soap from 60g to 57g, Vatika sachet from 4ml to 3.8ml—alongside April price hikes of 3-5% on Liril, Pears, Dove, citing PFAD, chemical and packaging cost pressures.