HUL Acquires 90.5% of Minimalist for Rs 2,955 Crore
Hindustan Unilever takes a 90.5% stake in Jaipur-based Minimalist parent Uprising Science at a Rs 3,000 crore enterprise valuation, with the remaining 9.5% to be acquired over two years. The deal bolsters HUL's science-led Beauty & Wellbeing play in India's fast-growing masstige actives segment.
HUL to acquire 90.5% of Minimalist parent Uprising Science for Rs 2,955 crore, valuing the digital-first premium skincare brand at Rs 3,000 crore, strengthening its science-led Beauty & Wellbeing portfolio in India's masstige actives segment.